At first glance, you might think Jillian Lynch was wearing a traditional (read: expensive) dress for her wedding. After all, it looked glamorous on her. But this 32-year-old bride has a secret superpower: savings.
Lynch posted his bargain hunt on ICT Tac, sharing that she scoured thrift stores in Ohio for four days straight, with the actual ceremony just a month away. Lynch then flaunts an elegant ivory-colored Camila Coelho dress. Perfect fit, still new and with the tags on it, no less.
You can find the exact same dress on Spin for $220. Lynch bought it for just $3.75.
The bride-to-be’s video quickly went viral, racking up 2.6 million views. People were amazed that Lynch could find such a deal on a dress that seemed to be made just for her.
so happy with all these finds 🤍
“Honestly brides pay thousands of dollars to look this good in a white dress like this, I think you’re awesome and that’s perfect,” one person complimented.
Okay, maybe it cost him a little over $3.75. In an interview with InitiatedLynch revealed that she made a few customizations based on comments’ suggestions – “elevating” the dress with non-adjustable straps, taking the waist up and adding some “sale” lace to the front slit.
In total, these changes totaled $110. Add to that some $8 shoes (also thrifty, of course) and Lynch still created a complete wedding look for just $113.75. That, ladies and gentlemen, is theft.
Lynch is part of a growing line of newlyweds who go against the usual marriage tradition of spending big bucks. And she might be better off for it. Research has shown that when it comes to creating happy and lasting marriages, frugality often beats extravagance. With the average cost of a wedding being $19,000, and the medium wedding dress costing $1600…that certainly makes sense. Weddings are meant to be fun, festive, joyful. It can be hard to feel any of these things when financial stress is involved. Who would want to start a (hopefully) lifelong partnership this way? Save that money for the honeymoon, I say! Or the gas station!
Still, Lynch hasn’t said no to all wedding traditions. As she walked down the aisle in her gorgeous, discounted dress, resembling a Greek goddess, her father walked right beside her. “I could see how much it meant to him, and it ended up meaning a lot to me,” she said. Initiated.
And perhaps most important of all: Lynch felt good about herself on her big day. “I don’t think I’ve ever felt so good about anything. That’s how brides should feel on their wedding day, like they were at their peak. That’s exactly how I felt when I put it.”
It doesn’t have to cost an arm and a leg to create lasting memories. And when you’re able to present yourself authentically at life’s big moments, that feeling is priceless.