Producer, Social Media, CBC Music (English Services) – TOR08314
Job Family: Programming (TV-Radio-Web)
Primary Location: Toronto
Employment status: Contract, Full time
Working at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians across multiple platforms. Our successes and achievements are driven by embodying and maintaining values including creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and motivation to keep pace with this exciting and ever-changing industry? Whether on camera, on air, online or behind the scenes, you’ll join a team that strives to make connections and tell stories that matter to Canadians.
CBC Music is looking for a Producer, Social Media.
CBC Music is a music content producer. We operate a national radio network, capture and distribute music performance videos, publish web journalism, are content partners with The Junos and The Polaris Prize, create streaming playlists, produce digital features and curate special events like Searchlight and Canadian Music Class Challenge. We enjoy deepening our audiences’ appreciation of music and orienting them to Canada’s greatest diversity of emerging artists before anyone else.
Please Note: This role is a one year contract and will require working evenings and weekends.
We are looking for an experienced digital content creator who lives and breathes social media and wants to be at the forefront of the latest research and innovation in this field. You understand what types of content work best and when, and know how to drive attention and engagement. You love CBC Music content and have a strong desire to be creative in bringing it to a wider audience.
The Producer will be responsible, on a daily basis, for writing, editing and presenting timely, engaging and shareable social messaging related to the programming on CBC Music.
You will be responsible for maximizing engagement with our content by interacting with the public through comments, as well as identifying trends and creating opportunities for interaction across all existing and emerging social platforms.
You are plugged into the latest news and current affairs, and comfortable making independent editorial decisions in accordance with CBC’s JSP, as well as collaborating and liaising with other parts of CBC as needed.
Your sophisticated understanding of visual storytelling and social media is combined with your skills as a journalist, critical thinker, communicator and problem solver who is resourceful, organized, creative and calm under pressure.
Plans, designs, organizes and/or develops the production and production of a program segment, program or series. The work must adhere to CBC’s journalistic and/or programming policies, standards and practices and the producer is ultimately responsible for ensuring this occurs. Nevertheless, there is considerable latitude for initiative, independent judgment and creativity. There is regular and continuous monitoring
obligation to coordinate the work of others.
- Conceives, develops and curates ideas, treatments and timing for social and digital content in coordination with CBC Music programs and other content creators.
- Presents, creates and aggregates social and digital content, including research, reporting, collecting, writing and/or editing.
- Analyzes and learns from metrics and reports to improve content performance on social platforms.
- Exercises editorial responsibility delegated by your supervisor.
- Aggregate and publish content for presentation on social platforms creatively, adhering to best practices and maximizing shareability of content.
- Collaborates on social media strategies with other partners to optimize audience reach.
- Proactively engage with the public on social media and respond to public inquiries and complaints when warranted.
- Flag relevant and emerging stories to appropriate broadcasts.
- Ensures proper copyright clearance of material used on all digital platforms, including social media.
- Identifies, develops and maintains contacts appropriate to area of assignment.
We are looking for a candidate with the following:
- A university degree or equivalent.
- Five years of experience in digital media, including specific responsibilities related to the management of social platforms
- Demonstrated superior writing, writing, editing and digital/social conditioning skills.
- Working knowledge of CBC Journalistic Standards and Practices.
- Understanding of statistics and analytics platforms (Adobe Analytics, Chartbeat) and ability to make data-informed editorial decisions.
- Ability to adapt the writing voice to the criteria, tone and objectives of each program.
- Excellent writing skills.
- Strong Photoshop and Adobe Premiere skills.
- Proficiency with social media platforms including Twitter, Facebook, YouTube, Instagram and Snapchat.
- Flexibility to adapt to changing work models, processes and methods.
- Ability to work in a high pressure environment and meet tight deadlines with the ability to prioritize tasks.
- Independent and motivated, with strong interpersonal skills.
- Ability to work effectively in a team environment.
- An excellent communicator.
- Knowledge of content platform production requirements.
- An understanding of CBC, including relationships, would be an asset.
Candidates may be subject to skills and knowledge tests.
All CBC/Radio-Canada employees must be fully vaccinated against COVID-19 as of December 1, 2021, unless exempted for medical/religious reasons. In accordance with this requirement, employees must certify their vaccination status. The requirement for employees to be fully vaccinated applies whether they are working from home, remotely or on site. It is a condition of employment and it applies to all employees. If you reach the point in the selection process where it is necessary to verify whether you meet the conditions of employment, you will be asked to provide an attestation confirming your COVID-19 vaccination status.
If you are interested, please click on “Apply online”. We thank all applicants for their interest, but only those candidates selected for an interview will be contacted.
CBC/Radio-Canada is committed to being a leader in reflecting the diversity of our country. It’s because we can only create and tell the stories that connect Canadians by having a workforce that reflects the ever-changing makeup of our country. That’s why, as an employer, we value equal opportunity and foster an inclusive workplace where our individual differences are not only recognized and valued, but also extend to all of the services we provide as as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please let us know as soon as possible by sending an e-mail to [email protected]
You are encouraged to review and familiarize yourself with our Code of Conduct, which can be viewed on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to consult our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as soon as possible, of any situation which, as a result of your employment, constitutes or could appear to constitute a conflict of interest.
Please apply online at: https://rita.illicohodes.com/go/61dcad4f06ebb30d392f75f2/61bb55fde801dbb64ccfe9e8/en